| He knew how to attract the media! Every Halloween, fans of Harry Houdini gather in Appleton, Wisconsin, (which he claimed as his birth-place), in an attempt to contact his spirit. This on-going devotion is a testimony to the long-lasting appeal of this famous illusionist from the early 1900's. In a typical act, Houdini was shackled with irons and placed in a trunk that was locked, chained, weighted, and submerged under water. In another feat, he was suspended upside down 75 feet above the ground, where he freed himself from a straitjacket. Before every major escape illusion, he alerted the media and teased them about his next flirtation with death. He knew they couldn't stay away.|
Like Houdini, GCA knows how to "attract the media" to our client's activities, whether it's a press conference or a special event.